We understand that sometimes it gets confusing to find the perfect growth strategy, whether you run an established brand, a small business, or look after plumbing services. One simple solution for it is to list down all the strategies and use them whenever and wherever needed.
If your plumbing services are facing short sales, not generating leads, or there is a lack of awareness, it’s time to look at the strategies that you use.
We have listed down the best and proven growth strategies in this blog that can be also applied in the plumbing business.
- Set long-term goals
To ensure the success of your plumbing business, you need to be clear about where you see it in the next few years. Setting goals will guide you in the right direction and make it easier to plan things. Some questions that you must answer are:
- Where do you want to take your business in the next five years?
- Do you want to add more team members?
- Do you want to franchise? And so on
These questions and answers to them should be re-evaluated as your business grows.
- Dedicated plumbing app
A mobile application has become a necessity for businesses and this is true for plumbing as well. Building a plumber app for your business will allow your customers to approach and hire your services with a few clicks on their smartphones. They will be able to easily look for plumbers who have the skills to solve their particular problems. There are over 6.3 billion smartphone users across the world and this fact makes the demand for mobile apps even higher. A plumbing app development company can help you build an application that attracts customers and retains them.
- Get a professional website designed
First things first, you must kickstart your plumbing business endeavor with a good-looking, fully functional plumber website. Websites are a crucial part of any business and that is the reason that 71% of companies have a website in 2023. It is the primary step to enter the digital plumbers market. A few things to consider for the website are:
- The website should be mobile-friendly as most audience uses phones
- It should be simple to navigate
- The website must provide complete information about the company and its services
Further, you can optimize the company website by adding blogs related to the industry problems, using SEO techniques, using the right CTC for landing pages, providing information about the company and its employees, etc.
- Automate Your Marketing
Automation is another important aspect of the plumbing business growth. Using marketing automation techniques like Hubspot will help you save plenty of time and money. By leveraging tools such as running paid ads, email campaigns, social media automation, and customer relationship management (CRM) software, plumbing businesses can reach more customers with personalized messaging, streamline their marketing processes, and ultimately drive more leads and revenue for their business.
- Optimize SEO
Most customers would find your business through the internet. Did you know that 68% of online experiences begin with a search engine? When users have to find a plumber, all they do is pick up their phone and type “plumber near me”, “fix tap leak”, or “unclog drain”. Once these are typed, Google works on finding the result most relevant to it. Hence, you should also focus on optimizing SEO by ensuring that you use all the latest and trendy keywords to appear in the search engine results.
- Social media marketing
What other better ways can be to connect with an audience online apart from social media platforms? Platforms like Twitter and Facebook allow companies to communicate with potential customers and attract them to the business’ services. Few factors to consider while social media marketing is:
Keep the business page updated
- Provide essential links to the website
- Post the content across various social media platforms
By thoroughly investing time and money into social media marketing, you can boost your online brand awareness as well as establish loyalty among your customers. Plus, you’ll have better insights, and the capability to draw more leads and convert them into loyal customers of your business.
- Google My Business
Google My Business is a free tool provided by Google that allows businesses to create and manage their online presence across Google, including search and maps. For a plumbing business, setting up and optimizing a Google My Business profile can offer several benefits, including improved online visibility, contacts, and location information, customer reviews, visual content, and insights into how customers are finding your business.
- Outsource some tasks
It is true that one person cannot handle all the tasks. As your plumbing business grows and reaches out to the target audience, there will be numerous tasks like taking client calls, managing financial books, scheduling marketing campaigns, and the list goes on. You can lighten up the burden by outsourcing these tasks to professionals who will further make sure that they are carried out in the best way to achieve the desired result.
- Recruit and train the team
A company is run by employees and there has to be good and qualified workers to achieve the goals. For every task that is carried out, there has to be a team behind it. Once the employees are onboard, assuring that they get the right training will give your plumbing business a competitive edge. Build a culture that lets everyone work to their full potential and provide quality work.
- Referral programs
Referral programs can help plumbing businesses increase their customer base and retention by incentivizing existing customers to refer their friends and family. It can result in increased brand awareness, higher conversion rates, and a cost-effective way to acquire new customers without spending much on marketing and advertising. By offering rewards for referrals, plumbing businesses can encourage their customers to spread the word about their services, ultimately leading to increased revenue and growth.
- Excellent customer services
Providing excellent customer service can benefit your business in several ways. By satisfying customers with quality service, you can increase customer loyalty, generate positive reviews and word-of-mouth referrals, and establish a reputation for quality and professionalism. It can further result in repeat business, increased revenue, and a competitive advantage over other plumbing businesses that do not prioritize customer service. Additionally, satisfied customers are more likely to recommend the business to others and leave positive reviews online, which can lead to more new customers and improved brand awareness.
- Geo-target the right audience
Geo-targeting is a crucial strategy for plumbing businesses because it allows them to focus the marketing efforts on the audience most likely to require their services. By understanding the specific demographics and location of their target audience, plumbing businesses can tailor their marketing messages and tactics to meet the unique needs of their local market, ultimately leading to increased brand awareness, customer acquisition, and revenue growth.
You must know about the followings:
- How many people own homes in your service area?
- Customers’ age, gender, annual income, etc.
- Specific plumbing keywords they search for
Additionally, by concentrating on their local market, plumbing businesses can reduce their marketing costs and improve their return on investment by avoiding wasted efforts on customers outside of their service area.
- Email marketing campaigns
You must not keep your customers waiting and make an effort to reach them quickly. Email marketing campaigns can do wonders for your plumbing business. Provide an update, personalized messages, offers, and discounts through mails. A few techniques to enhance email marketing are:
- Send relevant messages to customers
- Add images, gifs, and videos for better conversion
- Create a great subject line
Further, several tools can help you automate the email marketing process, saving you quality time and ensuring that you never miss out on anything.
- Connect with local vendors
Customers will not be able to reach out to you until and unless they know you. For this you can establish a brand and its presence in the local community. Connect with real estate agents as they deal with homes everyday. Word-of-mouth marketing can take your business to the next level. Once the local audience finds out about you, they will use and refer to your services.
- Create a YouTube channel
Video contents are loved everywhere as these are engaging and the viewer does not have to make much effort. As a plumbing business, you must have several ideas and techniques to solve small problems. Create a YouTube channel and publish useful content such as how-to and DIY videos. It will help your brand in two ways. Firstly, videos will enhance your brand awareness as YouTube gets 30 million visitors everyday and secondly, the viewers will contact you in case of a problem that they cannot solve. Some ideas for growing a YouTube channel are:
- Common DIY tasks
- Answering customers’ common questions
- Providing reviews for plumbing tools and products
- Customer reviews
Feedback from the customers is another essential part of business growth. Gather the customer review for the whole service and for the plumber who provided that service. Put the reviews on Google, website, social media, and your plumbing app to let new customers know what the users think about you and your services. It will further help in building trust and credibility among the audience. About 97% of the consuming public read reviews online to search for local businesses and it makes it extremely important for plumbing businesses as well to post customers’ reviews.
- Run ads
Advertising can be a powerful tool for plumbing businesses to increase their visibility and attract more customers. By using targeted ads on platforms such as Google and social media, plumbing businesses can reach potential customers who are searching for plumbing services or who have shown interest in related topics. Additionally, ads can highlight the unique services and expertise offered by the plumbing business, helping to differentiate them from competitors and build trust with potential customers. Overall, a well-crafted ad campaign can help plumbing businesses increase brand awareness, generate leads, and ultimately drive more business.
- Personalize the customer journey
Plumbing businesses can personalize the customer journey by leveraging customer data and implementing targeted messaging. By tracking customer interactions across multiple touchpoints, such as website visits and social media engagement, plumbing businesses can gain valuable insights into customer preferences and behaviors. With this information, they can then tailor their messaging, offers, and service offerings to better meet individual customer needs and preferences. Additionally, plumbing businesses can use customer data to create targeted email campaigns, personalized promotions, and customized service packages, which can help build stronger relationships with customers and increase loyalty.
Get help with #1 growth strategy- plumber app
With all the marketing strategies mentioned above, the first and foremost thing you need to do is get a plumber app. For this you need to hire the right team who has great experience in on-demand plumber app development. Hiring a team like ValueAppz would be the ideal step. We provide 24*7 support, customization, and professional consultation to get the perfect plumber app. Contact us now and let’s get started.
