The Trends of Mobile App Designing for the Approaching Festival Season

The festive season is around the corner. For most of us, it is the time to shop, have loads of fun and bring in some great moments. Well, this is the external side of it. For the business fraternity, this is the season to mint commercial gains and to expand and grow their business. With Diwali followed by Christmas and New Year, it is high time e-commerce players do what is needed the most at this point of time — revamp the website as well as the mobile app structure.

The festive seasons demands your best and to make the most of the season, you ought to invest your time and money towards gaining adequate traction and sales. So what does it take to scrap the creamy layer of your target audience? Here’s our take on some unbeatable hacks that you must implement to gain the most of the season:

1. Be seen: This is a period where many brands come into the picture and try their best to steal the limelight. Fair enough, everybody wants a share of the gain pie but this is pure competition and you have to do a lot to be seen and identified separately from the rest of the crowd. From social media hypes to in-house echo, you have to exploit every possible aspect of the m-commerce criteria of your business. Brand image is important. It is oxygen to a space that is filled with a lot many brand names in the digital eco-space. Your app has to portray your brand and its belief, mission, and ideas. Remember, the app is your identity in front of your customers. You make the impression or you break it.

2. Better the User Experience: M-commerce is all about extending an incredible shopping experience. It is the process of successfully converting a browser into a customer by simply blowing their mind by offering the best possible virtual shopping experience. The focus must primarily be towards extending the best. This will make you a more customer-centric business name and will help you capitalize on the customer’s interest.

3. Push Notifications: The festive season is all about deals and discounts. You have to be adept at creating the best possible deals and offers to the customers. This requires a lot of planning and advertising at your end. This does not end with just creating deals and waiting for the customer to get one. It requires heavy online advertising and push notification strategy to spread the offers among people who have installed your app. From discounts to a clearance sale, a one on one offer to some really exquisite offers, you have to do it all in order to garner the attention of a crowd that appreciates and loves freebies and discounts.

4. Socialize: This is the key to keep your brand alive in the digital era. Your on demand app solutions must be customized for each social media platform and must be seen by the target. From running contests online and letting them sign-in via social media, there is a whole lot that needs to be exploited in order to make it big this festive season. Your competitors have already strategized this. It is high time you get going! From Facebook to Twitter, Instagram to any other platform that helps you connect, just make use of every bit in the social media space to get your brand stuck in the minds of your customers and potential targets.

5. The Structure: The mobile app is your virtual self. It extends your businesses vision. Every single aspect of your on demand app solution must exude the ideals of your business. From the style and perfectly optimized content to the color scheme and the font, there is a lot that must be revamped to hit the right note amongst customers who always expect a lot more for a lot less.

6. Loyalty Programs and referrals: These are a must-have for your mobile app strategy. Loyalty programs make sure that old customers remain in the loop and return to repeat their purchases. It is a tool that will help you remain connected with your customers, entice them into remaining loyal to your brand and force them to become influencers for your business without their knowledge. This must be incorporated in the mobile app and could range from loyalty points to referral programs and a lot more. It could be a redeemable point program that would let your customers shop for half the price or would get an access to some premium products at a lower price. What is important here is to make sure that your customers feel important.

Related post:- Renew Your App Skin with Mobile App Design Trends

E-commerce players know what it takes to gain the maximum during the festive season but M-commerce requires a lot of innovation and investment to gain because M-commerce is the new big thing and will capture about 60 to 65 percent of the market by 2020. Research also suggests that 70 percent of the millennials would opt to shop via mobile apps from the comforts of their home and workplaces rather than go out physically.

Need some help to revamp your mobile app or some facelift? Connect with some design experts at ValueAppz and get a great deal to create something that your customers can’t resist. Drop us a line at info@valueappz.com and let’s make it happen!